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Bank Sales and Service: Expanding Customer Relationships

Guides you through strategies for earning customer loyalty. Create and maintain strong bank customer and partner relationships. Meet customers' expectations by understanding their needs and decision processes. Be better prepared to offer value-add products and services.

Duration: Approximately 12 minutes
Created: November 2017

What You'll Learn

After successfully completing the course, you will be able to:

  • ​Describe the customer purchasing and decision process
  • Understand what customers expect from bankers
  • Match products and services to meet customer needs

Audience

For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.

Course Credits

ABA Certificates: This course applies to the following certificates as part of the Banking Basics Suite:​​

 

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Questions? Please contact training@aba.com for more information.
 

 Purchase

 

Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​

 

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