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Search Engine Optimization

Search engine optimization (SEO) is a critical way to make your bank more visible to people seeking what you have to offer. Learn about the factors that affect search results and identify best practices that can help you and your bank right away.

Modules are:

  • Search Engines: Drive Traffic
  • On-Page: Maximize Your Site
  • Off-Page: Attract Visitors
  • Writing for SEO: Contribute to Success

What You'll Learn

  • Describe how search engines work, including how they identify and rank webpages
  • Identify the factors on a website that most affect search rankings
  • Identify the factors separate from your website that most affect search rankings
  • Write content to optimize search results


For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources.

Course Credits

ABA Professional Certifications: 1.25 CFMP

ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.

Read More

Take a look at how other banks are using social media:

This course is powered by Mindset Digital, ABA's exclusive digital media e-learning partner.

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Questions? Please contact for more information.




Purchase for a Team
To license this course to your bank for multiple ​learners, please contact ABA Training.​​


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