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Marketing in a Digital World: Social Campaigns

In Marketing in a Digital World: Social Campaigns, a three-course series, you'll learn how to expand your reach and build your brand using Facebook, LinkedIn, and Twitter. You'll see why social networks must be part of an integrated marketing strategy to share your bank's story, connect with customers and prospects, and build brand loyalty.

Courses

Bonus Material includes an introduction to social marketing approaches and case studies to help you put campaigns into action.

Audience

Marketing professionals, and any bank employee who uses Facebook, LinkedIn or Twitter to promote the bank's brand, products, and services.

Course Credits

ABA Professional Certifications: 5.0 CFMP

ABA Certificates: This series applies to the Foundational Certificate in Bank Marketing.

Read More

Take a look at how other banks are using social media:


These courses are powered by Mindset Digital, ABA's exclusive digital media e-learning partner.

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Questions? Please contact training@aba.com for more information.

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 Purchase

 

Series pricing offers access to all of the courses at a discounted rate.

Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​​

 

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