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Leveraging LinkedIn

LinkedIn plays an important role in how you are perceived professionally. Learn how to leverage this high-traffic destination with a LinkedIn profile that truly reflects your professional brand and allows you to connect with prospects and customers.

Modules are:

  • Stand Out: Build a Powerful Profile
  • Connect: Grow Your Network
  • Tune In: Keep Up in a Busy World
  • Share: Be a Thought Leader
  • Reach Out: Promote Your Brand

What You'll Learn

  • Explain the best practices for creating accounts and content
  • Identify strategies to connect with prospects, customers, and other professionals
  • Leverage LinkedIn as a tool to stay informed
  • Identify thought leadership strategies
  • Identify approaches to extend branch reach and increase audience engagement

Audience

Any bank employee who uses LinkedIn to promote the bank's brand, products, and services.

Course Credits

ABA Professional Certifications: 1.5 CFMP

ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.

Read More

Take a look at how other banks are using social media:


This course is powered by Mindset Digital, ABA's exclusive digital media e-learning partner.

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Questions? Please contact training@aba.com for more information.