This site uses cookies to improve your browsing experience, gather site analytics and activity, track shopping cart contents, and deliver relevant marketing information.
View our privacy policy and manage your settings here. By using our site you agree to these terms.

Build Your Campaign

The majority of consumers go online before making a purchasing decision, and some only use their phone to buy everything from groceries to financial services. Learn how to reach the digital consumer by understanding what works and what doesn't in digital campaigns.

Modules are:

  • Campaign Goals: Craft Your Objective
  • Campaign Types: Explore Options
  • Targeting: Find Your Customers
Produced by Mindset Digital

What You'll Learn

  • Connect common marketing goals with digital marketing strategies
  • Describe common digital marketing campaign approaches
  • Select from a variety of targeting options to reach intended audiences

Audience

For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources.

Course Credits

ABA Professional Certifications: 1.0 CFMP

ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.

 ​

​ ​​​​

​​​​​​​Questions? Please c​ontact training@aba.com​ for more information.

​​
 

 Purchase

 

Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​​

 

 Related Training