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Advertising: CAN-SPAM Act

Provides a brief history of the CAN-SPAM Act, the requirements for commercial and transactional emails, and the penalties for not complying with those requirements.

Created: April 2018

What You'll Learn

After completing this course, students will be able to:

  • Explain the reason the CAN-SPAM Act was enacted
  • Describe the difference between a transactional and a commercial email
  • Explain the requirements for a CAN-SPAM complaint email
  • Describe special cases and how CAN-SPAM regulations apply
  • Understand penalties for non-compliance

Audience

Marketing staff and any bank staff who send email messages to customers on other than a transactional basis.

Course Credits

ABA Professional Certifications: 0.75 CRCM, CFMP


​​Questions? Please contact training@aba.com for more information.

 

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