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Justification Kit | Data & Analytics School

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Justify Attending ABA’s Data & Analytics School

You recognize the value of attending ABA’s Data & Analytics School. However, to attend, you need to secure approval for your time away from work and registration funds from your organization. Using this justification kit, you’ll find everything you need to present your business case, including a letter template which you can customize to suit your needs.

View Sample Justification Letter

General Tips and Talking Points

  • High return on investment: Outline specific examples of how the time and money being spent for you to attend ABA’s Data & Analytics School will help take your skills—and your bank’s performance—to the next level.
  • Efficient and cost effective: ABA’s Data & Analytics School is a comprehensive, time-intensive virtual learning environment. Your attendance will be much more cost effective and time efficient compared to registering for multiple seminars or webinars.
  • World-class education: ABA has aligned with one of the country’s premier educational resources for data and analytics education, Emory University’s Goizueta Business School. A nationally recognized partner in executive education, Emory University’s Goizueta Business School is ranked in the top 10 nationally. ABA partnered with the program to customize this school for bankers.  

Why You Should Attend

  • The program focuses on teaching bank marketing professionals how to think and communicate strategically about the data to which they have access.
  • The school illustrates how to drive positive marketing results gleaned from data. 
  • The curriculum covers data visualization tools, marketing to mobile devices, AI & machine learning, customer experience and customer journey, security and privacy, and using data to support brand and product marketing.
  • The 2023 school features an enhanced focus on data strategies and analytical opportunities specific to the banking environment.
  • The program is intensive and immersive, helping students build leadership skills and life-long peer support networks. 
  • Driving digital transformation at any bank requires a delicate balance of technical and social skills. This program covers both so attendees can walk away confident knowing they can boost the bank’s bottom line and adapt as needed to grow.

Next Steps

  1. Review the ABA Data and Analytics School web page.
  2. Customize the justification letter to present as part of your formal request. Feel free to use or add any of the information above to the letter as you see fit.
  3. Offer to prepare a short presentation for your colleagues to share what you will learn, maximizing your bank’s ROI for your attendance. Mention that course materials you will receive during the school can be shared with your colleagues, providing a valuable resource tool as your team looks to identify solutions for your clients.
  4. Be ready with a plan that shows who will cover for you while you are attending the school.
  5. Be sure to check out the registration page for applicable fees and discounts. ABA Members save $1,000 on registration fees. 

Keep Me Informed

Get updates on the Data & Analytics School. Contact John Capotosto if you have any questions.