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Faculty | Data & Analytics School

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Michelle Andrews, Assistant Professor of Marketing, Goizueta Business School

Specialty: Digital Marketing
Areas of Expertise: Digital Marketing; Marketing Strategy; Social Interaction; Field Experiments
Industries and Corporate Engagements: IMAX Theaters
Education: PhD, Temple University
Instructing: Opportunities in Mobile

Michelle Andrews’ research on digital marketing, marketing strategy and field experiments has been published in a number of leading journals including Marketing Science, Management Science, the Journal of Marketing, Strategic Management Journal, and Harvard Business Review. She currently serves on the Editorial Review Board of the Journal of Marketing and the Journal of Marketing Research.

Anandhi Bharadwaj, Vice Dean for Faculty and Research; Goizueta Endowed Chair in Electronic Commerce and Professor of Information Systems, Operations Management, Goizueta Business School

Specialty: Information Systems
Areas of Expertise: Digital Business Strategy; Internet Commerce; Business Value of IT; Organizational Impacts of Information Technology
Education: PhD, Texas A&M University; Master’s PGDRM, Institute of Rural Management, Gujarat, India; BA, Madras University
Instructing: Digital Enterprise: Operationalize Your Data Strategy

Anandhi Bharadwaj joined the Goizueta Business School in 1995 from Texas A&M University where she received her PhD degree in Management Information Systems with a minor in Computer Science. She also holds an MBA and a BS degree in Mathematics. Before pursuing her doctoral studies, Anandhi worked as an information systems consultant at NIIT, a world-wide IT consulting firm and was responsible for IT systems development and executive training for clients world-wide. Anandhi currently serves as the Vice Dean of Faculty and Research, and the Department Editor for the IS track in Management Science. She has also served as Senior Editor for Information Systems Research, Associate Editor of MIS Quarterly and the Journal of AIS. Her research has been published in journals such as Management Science, Information Systems Research, MIS Quarterly, Organization Science Journal of MIS, Production and Operations Management, and IEEE Transactions on Engineering Management.

Jesse Bockstedt, Goizueta Foundation Term Professor of Information Systems & Operations Management, Goizueta Business School

Specialty: Electronic Commerce
Areas of Expertise: Behavioral Economics; Online Customer Behavior; IT Evolution; Social Engineering
Industries and Corporate Engagements: Telecommunication Industry; Technology Industry; Consulting
Education: PhD, Information Systems, University of Minnesota, Twin Cities; MS, Mechanical Engineering, University of Minnesota, Twin Cities; BS, Mechanical Engineering, University of Wisconsin, Madison
Instructing: Data Visualization, Artificial Intelligence & Machine Learning

Jesse Bockstedt completed his Ph.D. in Information Systems at the University of Minnesota's Carlson School of Management in 2008. Prior to joining the faculty at Emory in 2016, Bockstedt held positions at George Mason University and the University of Arizona. Bockstedt's primary research focus is behavioral economic issues in technology-mediated environments. His articles have been published in a number of leading journals including Production and Operations Management, MIS Quarterly, Information Systems Research, and Journal of MIS.

Doug Bowman, McGreevy Term Chair and Professor of Marketing, Goizueta Business School

Specialty: Marketing Strategy
Areas of Expertise: Consumer Behavior; Marketing Models; Branding
Industries and Corporate Engagements: Consumer & Business Products; Professional Services; Information Technology/Internet
Education: PhD, Marketing, The Wharton School, University of Pennsylvania
Instructing: Using Data to Support Brand & Product

Doug Bowman is an accomplished researcher in the quantitative aspects of marketing with a substantive focus in the areas of marketing strategy and customer relationship management. His research focuses on empirically investigating the long-term effects of marketing strategies, the effects of competition on marketing strategy, on understanding how buyer-seller relationships evolve over time and understanding the conditions which favor standardization versus customization of marketing programs. Bowman’s research has been published in journals such as the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing, and articles based on his research have appeared in a number of newspapers and business magazines including the Economist.

He has appeared on CNN and MSNBC, among other broadcast news networks, to discuss topics related to marketing strategies and tactics and consumer trends. Bowman's recent teaching includes courses in product and brand management, marketing management and strategy, and global marketing management.

Benn R. Konsynski, George S. Craft Professor in Information Systems & Operations Management, Goizueta Business School

Specialty: Electronic Data Interchange
Areas of Expertise: Electronic Integration; Digital Commerce; Channel Systems; Information Partnerships
Industries and Corporate Engagements: AT&T; Texas Instrument; U.S. Army; Bank of Montreal
Education: PhD, Computer Science, Purdue University
Instructing: Data Security, Privacy, and the Quantitative Self

Benn R. Konsynski arrived at Goizueta Business School following six years on the faculty at the Harvard Business School where he taught in the MBA program and several executive programs. Prior to arriving at HBS, he was a professor at the University of Arizona where he was a co-founder of the university's multimillion-dollar group decision support laboratory. He holds a Ph.D. in Computer Science from Purdue University.

He has published in such diverse journals as Communications of the ACM, Harvard Business Review, IEEE Transactions on Communications, MIS Quarterly, Journal of MIS, Data Communications, Decision Sciences, Decision Support Systems, Information Systems, and IEEE Transactions on Software Engineering.

David Schweidel, Professor of Marketing, Goizueta Business School

Specialty: Analytics & Big Data
Areas of Expertise: Marketing Intelligence; Social Media; Customer Valuation; Customer Relationship Management
Education: PhD, Marketing, The Wharton School of the University of Pennsylvania; MSc, Statistic, The Wharton School of the University of Pennsylvania; BA, Mathematics, Economics and Actuarial Mathematics, University of Pennsylvania
Instructing: Setting the Stage: Developing a Data and Analytics Strategy,
Text Analysis for Marketers, Bias and Ethics in AI/Machine Learning, Customer Experience: How Customer Journey Informs Growth Opportunities

David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School. Schweidel is an expert in the areas of customer relationship management and social media analytics. His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. His research has appeared in leading business journals including Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. His research has garnered numerous awards, including the Gaumnitz Junior Faculty Research Award from the Wisconsin School of Business and the Marketing Science Institute’s Buzzell Award. He has been recognized as a leading scholar by the Marketing Science Institute’s Young Scholar and Scholar programs, and by Poets and Quant’s “Top 40 Under 40.” Based on his research, he has consulted for companies including EBay, HP Labs and General Motors.

Schweidel is the author of Social Media Intelligence (Cambridge University Press) in which he and his co-author discuss how organizations can leverage social media data to inform their marketing strategies. He is also the author of Profiting from the Data Economy (Pearson FT Press), in which he details the value of businesses tapping into consumer data for both individuals and companies.

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