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ABA: The American Bankers Association

Data & Analytics School

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School Highlights

Why You Should Attend

In-Depth Program

Learn essential data-driven strategies that will impact your marketing results and customer experience.

Prepare for the Future

Develop technical and communication skills to establish your strategy and get executive buy-in.

Virtual Means Value

Get top-rated content on demand from Emory Goizueta Business School's experienced and expert faculty - all from the comfort of home.

What People Are Saying

"I would recommend the [school] to other bank marketers or data analysts. It opens your eyes to other data set options that they may not have previously been exploring."

"Really impressed with the quality of the instructors; they are experts in their fields and offer such great perspective and insight … from a banking perspective."

"I'm glad that I had the opportunity to participate, and value the relationships I have made with bankers across the country."

"I learned the effectiveness of data visualization, how to collect and interpret customer data signals, and how to put them to use for the benefit of [my bank]."

Keep Me Informed

Get updates on the Data & Analytics School. Contact John Capotosto if you have any questions.