Managing Your Banks COVID 19 Social Media Strategy
Managing Your Bank's COVID-19 Social Media Strategy
Aired: May 8, 2020
As the COVID-19 pandemic impacts life for all Americans, banks are moving quickly to reconfigure services, shift employee work arrangements and disrupt their marketing strategies. Social media is an important tool to help banks serve their customers in the short-term and build deeper connections with their communities. Join Gremlin Social CEO, Doug Wilber, to learn the guiding principles for a pandemic social strategy that will serve immediate customer needs during the crisis and maintain customer loyalty and brand health in the long-term.
Doug Wilber, CEO, Gremlin Social
Robin Gordon, SVP Endorsed Solutions, ABA
Alyssa Schwabe – Digital Marketing Specialist, Johnson Financial Group
Jermal L. Seward II, Chief People Officer, Saint Louis Bank