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The Power of Internal Branding

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The Power of Internal Branding

Brought to you by: Financial Marketing Solutions (FMS)

In this episode:

Amber Farley, EVP, Brand Development, FMS
Shelly Loftin, Senior Vice President, American Bankers Association


Financial Marketing Solutions
Financial Marketing Solutions (FMS)

Financial Marketing Solutions is a niche branding and marketing agency serving the financial services industry. Encouraging clients to tap into the power of "brand" in a fresh new way, FMS empowers banks across the country to take their marketing to the next level - maximizing marketing dollars and delivering measurable results to the bank's bottom line. Through a strategic discovery process, FMS partners with your bank to narrow corporate initiatives into attainable goals, uncover and enhance your brand, create an identifiable image, and develop customized marketing tools that integrate seamlessly throughout all locations. This collaborative and comprehensive approach unites and motivates your bank's team and presents a consistent brand message to your market - increasing employee effectiveness, customer retention, brand loyalty and ultimately, bank profits.