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The envelope please...

Thank you to the hundreds of banks that submitted videos, tens of thousands of viewers and banker judges involved in this year’s Awards.

The 2019 Winners, Best in Show and Marketers’ Choice winners were announced at the ABA Bank Marketing Conference in Austin and appear below. Congratulations to all!

Feeling inspired and want to see more? View the 16 finalist videos.

Best in Asset Category

Winners of this prize were determined by the scoring of 74 banker judges in the areas of creativity, production value and the message.

Under $500M

Winner: "My Bank — Business"
Stackpole for
Cape Ann Savings Bank,
Gloucester, MA

$500M-$1B

Winner: “Journey Well”
Financial Marketing Solutions for
Newburyport Bank,
Newburyport, MA

$1B-$5B

Winner: “Pioneers”
Country Bank,
Ware, MA

Over $5B

Winner: “Icons”
WSFS Bank,
Wilmington, DE

Marketers’ Choice

The four highest-rated videos in each asset category advanced to a public vote. Two videos finished with virtually identical vote counts and were recognized as the Marketers’ Choice winners.

Winner: “Taking the Fear Out of the Home-buying Process”
Community Bank N.A.
Dewitt, NY

Winner: “Pay Your Friends Back, Before They Pay You Back”
FirstBank
Lakewood, CO

Best in Show

This was the single video that received the highest score by the banker judges across banks of all asset sizes.

Winner: “Icons”
WSFS Bank,
Wilmington, DE