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ABA: The American Bankers Association
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Differentiate yourself by earning your Certified Financial Marketing Professional (CFMP) designation—the only industry-recognized certification for bank marketers. The CFMP demonstrates your mastery of Data and Analytics, Leadership, Strategy, Revenue Generation, Customer Experience, Brand, Communications, Compliance and Risk Management—critical skills for today’s leaders in bank marketing that will set you apart, and elevate your career.

Why Earn Your CFMP?

Hear from John Oxford about the benefits of earning the CFMP designation.

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ABA offers a number of training options to build your skills and prepare for the CFMP exam. Learn more about these options, and find the one that best fits your experience level.

  • Certificate

  • School

  • Exam Prep

  • Exam Application

  • Conference


Foundational Certificate in Bank Marketing

Signifies knowledge of marketing’s role in a financial institution and within the banking industry as a whole. This is achieved through learning to develop comprehensive strategic marketing plans, leveraging social media for bank branding and more.

Earn the Certificate


Bank Marketing School

Designed to help students think more strategically in their marketing endeavors, and better align their campaigns with corporate goals. School alumni will become invaluable leaders in their banks.

Attend the School

Exam Prep

CFMP Exam Online Prep

An interactive, user-friendly online course that allows students to study at their own pace, with access to resources and practice tests modeled after an actual exam.

Take the Course

Exam Application

Exam Application

When you're ready to apply, double check the eligibility requirements, select your exam date, and submit your application.

Check Your Eligibility


ABA Bank Marketing Conference

Everything you need to fine-tune your marketing and leadership skills – powerful content, smart strategies, expert guidance and more – all while earning valuable CFMP CE credits.

Keep Me Informed

Additional Resources

Already a CFMP?

Here are some CE credit-earning options to help maintain your certification:

Keep Me Informed

Get information on upcoming webinars, deadlines, and other developments for Certification.