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Pre-Approved ABA Options

The following ABA programs have been pre-approved for Certified Financial Marketing Professional (CFMP) continuing education (CE) credits as indicated below:


Due to changes in content, new program credits are added 30 days prior to the date of the event. Please check back to see actual credits approved.

Program TitleCredits
Data & Analytics School, February 3-11, 2021
Bank Marketing School, April 12-23, 2021
2021 Payments Strategy School, May 25-27, 2021
Bank Marketing Conference, September 26-28, 2021

Training Shorts

Program TitleCredits
Eight Essential Crisis Communication Tips
Game Plan for a Healthy Branch Experience
Marketing - Content Opportunities in Community Banking0.50
Marketing - Connecting With Your Audience in Community Banking0.50
Marketing - Conversion in Community Banking
Marketing - Campaigns in Community Banking0.25
Marketing - Case Study in Community Banking0.50
Tips for Winning One-on-One Meetings


Browse Available Programs

Program TitleCredits
SEO Trends and New Strategies for 2021, April 22, 20211.25
Digital Transformation for Community Bank Leaders, November 4, 2020
SEO Self-Assessment: Are Your Strategies Driving New, Qualified Customers?, October 27, 20201.25
Optimizing Your Digital Marketing Budget, September 29, 2020 1.25
You Bought It, So Why Don't They Use it? Technology and The Consumer, September 15, 2020
Marketing Leadership-How Marketing Can Successfully Transform Your Bank, August 19, 2020
Growth Strategies for Any Economic Environment, July 29, 2020
The Impact of Fintech on Banks, April 8, 20201.25
Why Should I Care About Payments?, March 25, 20201.25
Digital and Social Media Risk: Identifying & Mitigating Top Threats to your Digital and Social Media Channels, February 13, 20201.25

Website or Decisioning Tool? Why Not Both?, January 16, 2020


Online Training Courses

Course TitleCredits
Advertising: CAN-SPAM Act0.75
Banking Basics Suite0.25
Banking Fundamentals0.50
Build Your Campaign1.00
Coaching to Support the Sales Process Suite0.50
Digital Banker Certificate
Digital Banker Suite
Ethical Issues for Bankers1.00
Find Your Audience1.50
Homeowners Protection Act0.75
Marketing in Banking15.00
Marketing Management15.00
Marketing Planning15.00
Payments System Emerging Products1.00
Reg Z Advertising0.50
Search Engine Optimization1.25
Social Media: Managing the Risks1.00
The SOS Habit1.00

Other CE Options and FAQs

See links below for all general types of programs that do and do not qualify for continuing education credits, along with frequently asked questions.

Need to Report CE Credits?

Log in to Certification Manager