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CFMP Continuing Education Credit Options


Pre-Approved ABA Options

The following ABA programs have been pre-approved for Certified Financial Marketing Professional (CFMP) continuing education (CE) credits as indicated below:

Online Training Courses

Course TitleCredits
Advertising: CAN-SPAM Act0.75
Banking Basics Suite0.25
Banking Fundamentals0.50
Build Your Campaign1.00
Coaching to Support the Sales Process Suite0.50
Digital Banker Certificate
Digital Banker Suite
Ethical Issues for Bankers1.00
Find Your Audience1.50
Homeowners Protection Act0.75
Leveraging LinkedIn1.50
Marketing in Banking15.00
Marketing Management15.00
Marketing Planning15.00
Payments System Emerging Products1.00
Reg Z Advertising0.50
Search Engine Optimization1.25
Social Media: Managing the Risks1.00
The SOS Habit1.00
Strategic Twitter1.50
The Power of Facebook1.50

Training Shorts

Program TitleCredits
Marketing - Content Opportunities in Community Banking0.50
Marketing - Connecting With Your Audience in Community Banking0.50
Marketing - Conversion in Community Banking
Marketing - Campaigns in Community Banking0.25
Marketing - Case Study in Community Banking0.50


Due to changes in content, new program credits are added 30 days prior to the date of the event. Please check back to see actual credits approved.

Program TitleCredits
Unconventional Convention, October 19-20, 202016.00
Insurance Distribution Exchange, September 23-25, 20195.25
ABA Bank Marketing Conference, September 22-24, 2019  (Bonus Learning Lab, up to 5.00 credits)15.25
ABA Bank Marketing School, April 23-30, 201956.00


Browse Available Programs

Program TitleCredits
Digital Transformation for Community Bank Leaders, November 4, 2020
SEO Self-Assessment: Are Your Strategies Driving New, Qualified Customers?, October 27, 20201.25
Optimizing Your Digital Marketing Budget, September 29, 2020 1.25
You Bought It, So Why Don't They Use it? Technology and The Consumer, September 15, 2020
Marketing Leadership-How Marketing Can Successfully Transform Your Bank, August 19, 2020
Growth Strategies for Any Economic Environment, July 29, 2020
The Impact of Fintech on Banks, April 8, 20201.25
Why Should I Care About Payments?, March 25, 20201.25
Digital and Social Media Risk: Identifying & Mitigating Top Threats to your Digital and Social Media Channels, February 13, 20201.25
Website or Decisioning Tool? Why Not Both?, January 16, 20201.25
Drive Stronger Leads with Digital Marketing, December 17, 20191.25
Online Reputation Management: Managing Crisis Situations, November 6, 20191.25
Do You Know Who Your Competitors Really Are? Is Your Financial Institution Competing with Fintech?, October 2, 20191.25
How to Buy Fintech, Partnering for Innovation, August, 1, 20191.25
The Economics of Payments, July 24, 20191.25
What Exactly are Payments and Why Do I Need a Payments Strategy?, June 26, 20192.00
Social Media and Digital Security Emerging Threat Landscape for 2019, May 1, 20190.75
The Benefits of Building a Personal Brand as a Community Banker, March 21, 20191.25
Social Media Attacks and Trends for 2019, March 14, 20190.75
An Introduction into Cryptocurrency and its Potential Impact on Payment Transactions, January 24, 20191.25
Social Network Threat Analysis, January 17, 20192.00

Other CE Options and FAQs

See links below for all general types of programs that do and do not qualify for continuing education credits, along with frequently asked questions.

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