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ABA Bank Marketing Survey Report

2018 Report Now Available!

Where are the expenditures going in banks' marketing departments? What are the budgets for advertising and other areas? How does your bank compare to competitors when it comes to advertising expenditures? Are you getting sufficient return on your marketing dollars? Is your bank being promoted as effectively as possible?

Published bi-annually, the ABA Bank Marketing Survey Report explores in detailed charts and analytical text such significant topics as the allocation of marketing expenditures to advertising, public relations, sales promotions and market research. Gain insights into the expenditures and budgets of banks nationwide. 

2018 Survey Highlights: 

  • A broad sample base includes 105 banks nationwide with assets up to $19.9 billion
  • Results tabulated by assets size and region
  • Detail information regarding various marketing expenditures categories

CEOs, senior marketing executives and other senior bank executives, marketing managers and communications directors—in fact, all those involved in promoting your bank's brand and products, and planning its future profitability—should read this report. You will not want to miss this unique opportunity to compare marketing budgets and expenditures with those of your peers.

Order Today!

Please note that the 2018 report is available in a PDF electronic document that will be emailed to you upon purchase.

2018 Report

Published: November 2018
Format: PDF document, 78 pp.

Catalog# 3018109
$ 300 List Price
$ 150 ABA Member Price

2016 Report

Published: October 2016
Format: Spiral-bound, 78 pp.

Catalog# 3015153
$ 300 List Price
$ 150 ABA Member Price

Prior Editions

The ABA Bank Marketing Survey Report is also available for the following years.

Questions? Please contact Benchmarking and Survey Research for more information.