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ServisFirst Bank: Credit Card Agent Program


Credit Card Issuance

The ServisFirst Bank Visa Agent Credit Card Program allows you to offer your customers a custom logoed credit card.  ServisFirst will provide you and your customers unparalleled service and support. 

You will receive ongoing income by offering your customers simple and straight-forward card options that your employees will be proud to promote.  

ABA Member-Advantaged Pricing Available


 


 

 Solution

 

The Agent Bank Program

The ServisFirst Bank Visa Agent Credit Card Program allows you to offer a credit card to your customers featuring your bank logo and unparalleled service and support.  Your bank will benefit from ongoing non-interest income, while receiving credit card marketing and portfolio management services at no cost to you.

ServisFirst shares 20% of the net credit card profit with you and 5% of the net profit with the ABA. Email us to find out what your potential credit card income will be at cdepartment@servisfirstbank.com.

ServisFirst Bank offers three agent programs; you pick the program that best fits your needs.

Gold Circuit Generic Program

  • No upfront cost
  • No implementation time
  • Plastics, applications, website, cardmailers, statements and all correspondence will display the Gold Circuit logo

Partial Custom Logo Program

  • The $1000 upfront cost will be waived for ABA members
  • 30 day implementation
  • Plastics and applications will display your bank logo
  • Card mailers, statements, website and all correspondence will be generic white labeled

Full Custom Logo Program

  • The $5500 upfront cost will be waived for ABA members
  • 90 day implementation
  • Plastics, applications, website, card mailers, statements and all correspondence will display your bank logo
No matter which program you select the product offerings feature the same simple and straight-forward options.  Your employees will understand what they are offering and feel comfortable discussing the products with your customers.  ServisFirst will provide the on-site support needed to ensure your employees are ready to go.

Two Consumer Products Available

Platinum Benefits Card

  • No annual fee
  • 0% APR on purchases and balance transfers for the first 7 billing cycles
  • APR prime + 10.00%

Cash Back Rewards Card

  • $35 annual fee
  • 1% Cash Back on all qualifying purchases with no cap
  • 0% APR on purchases and balance transfers for the first 7 billing cycles
  • APR prime + 8.00%

Two Business Products Available

Platinum Benefits Card

  • No annual fee
  • APR prime + 12.00%
  • Visa zero liability
  • Manage business expenses 24/7 through cardmanager.com

Cash Back Rewards Card

  • $79 annual fee
  • 1% cash back on all qualifying purchases up to $100,000 annually
  • APR prime + 10.00%
  • Visa zero liability
  • Manage business expenses 24/7 through cardmanager.com
By providing the ServisFirst credit card to your customers, you can be sure they will receive the best in customer service. ServisFirst Bank is here for all of your credit card needs M-F: 8:00 a.m. - 6:00 p.m. ET.  In addition, cardholders may call the call center 24/7 to speak with a customer service representative.


Learn more about ServisFirst Program


 
 

 Provider

 

ServisFirst Bank is a full service commercial bank focused on commercial banking, correspondent banking, cash management, private banking and the professional consumer market, emphasizing competitive products, state of the art technology and a focus on quality service. Recently, the bank announced its assets exceed $7 billion. The bank offers sophisticated cash management products, internet banking, home mortgage lending, remote deposit express banking, and highly competitive rates.

Founded in Birmingham (2005), ServisFirst expanded organically into Huntsville, Alabama (August 2006); Montgomery, Alabama (June 2007); Dothan, Alabama (September 2008); Pensacola, Florida (April 2011); Mobile, Alabama (July 2012); Nashville, Tennessee (April 2013); Charleston, South Carolina (January 2015) and Tampa Bay, Florida (January 2016). The Correspondent Banking division was established in March of 2011. Through the acquisition of Metro Bancshares, Inc., ServisFirst has also expanded into Atlanta, Georgia (January 2015). 




 
 

 Benefits

 
  • ServisFirst will provide select credit card marketing and portfolio management services at no cost to you!
  • Develop, fund and execute marketing and advertising programs to solicit applications from current customers and prospects, including letter writing campaigns, in branch promotions, etc.
  • Staff and manage a portfolio management team to support your bank
  • Underwrite, establish, maintain or conduct servicing activities including customer service and collections
  • Provide summary reporting on a quarterly basis
  • Conduct on-site meetings and provide on-site training


 
 

 Resources

 
 

 Contacts

 

​ABA Contact


ServisFirst Bank Contacts


 
 

 Due Diligence Report

 

Due diligence reports  are currently available on select solutions and for bank members only.
Get Report.
 

 Learn About Endorsed Solutions

 

In a rapidly changing landscape, banks turn to the proven expertise of ABA Endorsed Solutions for the most advanced technologies and products to grow their business, cut costs and transform the customer experience.

​​​Questions? Please contact Ed Gross at (202) 663-5573.