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For Immediate Release
April 26, 2017
ABA Media Contact: Mike Townsend
(202) 663-5471
Follow us on Twitter: @ABABankers

ABA Bank Marketing Video Awards: One Month Left to Enter

Deadline for entries is May 24

​WASHINGTON — The American Bankers Association is requesting submissions for its second annual ABA Bank Marketing Video Awards to recognize the nation’s best bank marketing videos. Contest winners will be revealed at the 2017 ABA Bank Marketing Conference in New Orleans on September 25. The entry period will conclude on May 24.
“Digital video consumption is rising rapidly, and it’s clear that video marketing will play a vital role in banks’ long-term marketing plans,” said Jim Edrington, executive vice president of ABA’s Professional Development Group.  “This awards program distinguishes the best of the best and creates a forum for recognizing best practices as banks work to optimize their efforts to educate, entertain, inspire and increase brand awareness through digital strategies.” 
Judging consists of two rounds. First, a panel of bank marketing experts will evaluate the production value (20 percent), creativity (50 percent) and messaging (30 percent) of all entries. The 24 highest-scoring videos will then be posted on for public voting in July to determine the winners.  The 2017 award categories include:
  • Best in Asset Category (winners and runners-up are determined through combination of the judges’ scoring and public votes within each asset category)
  • Under $500 Million
  • $500 Million – $1 Billion
  • $1 Billion – $5 Billion
  • Over $5 Billion
  • Best in Show (video that receives the highest tally across banks of all asset sizes when judges’ scores are combined with public votes)
To view last year’s “Best in Show” winning entry, click here.  For additional details about the contest or to submit an entry, visit
The American Bankers Association is the voice of the nation’s $17 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $13 trillion in deposits and extend more than $9 trillion in loans.
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