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For Immediate Release
April 12, 2017
ABA Media Contact: Jeff Sigmund
(202) 663-5439
Email: jsigmund@aba.com
Follow us on Twitter: @ABABankers

ABA Names New Chief Communications Officer

 

​WASHINGTON — The American Bankers Association has named former Pentagon Press Secretary and veteran Washington journalist Peter Cook as executive vice president and chief communications officer. As leader of the communications group, Cook will be responsible for the association’s public relations, member communications and brand marketing departments, as well as the ABA Foundation. His first day will be April 17.
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“Peter’s career covering the intersection of business and government has given him extensive knowledge of the financial services sector, policy and regulation -- along with the operational expertise that comes from overseeing a public affairs shop that included 2,000 personnel,” said ABA President and CEO Rob Nichols.  “His experience makes him the perfect choice to lead a communications department that serves as the voice for America’s critically important banking industry and its 2 million employees.  We’re very pleased to have Peter join us in this vital role.”
 
“I am excited by the opportunity to oversee ABA communications at this important moment,” said Cook. “I know my experience at the Department of Defense and in journalism will serve me well in this new position. I look forward to working closely with ABA members around the country in communicating the critical role America’s banks play in the U.S. economy.”
 
At the Department of Defense, Cook served as Assistant to the Secretary of Defense for Public Affairs and Pentagon Press Secretary. In this dual role, Cook was the principal advisor to the secretary of defense on all public outreach, communications, and media relations, and also served as the chief spokesperson for Secretary of Defense Ash Carter and the U.S. military. Cook managed a public affairs organization of 2,000 personnel that provided a wide variety of multi-media information on DoD operations around the world as well as internal communications to more than three million U.S. service members, civilian employees and their families.
 
Before coming to the Pentagon, Cook spent more than two decades in journalism, working most recently as chief Washington correspondent for Bloomberg Television where he covered the White House, Congress, Treasury and the Federal Reserve for the business news channel. During that time, he covered three presidential elections, two presidential administrations, and the 2008 financial crisis. Prior to Bloomberg, Cook worked for NBC News and MSNBC and covered the Pentagon during the start of the Iraq war.  Cook started his career in local television, winning awards for his work as an anchor and reporter in North Carolina, Virginia and Idaho.
 
A native of Washington, D.C., Cook is a graduate of Duke University and Northwestern University’s Medill School of Journalism.
 
The American Bankers Association is the voice of the nation’s $17 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $13 trillion in deposits and extend more than $9 trillion in loans.
 
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