ABA Foundation Year in Review 2022

2022 ABA Foundation Year in Review

This year, we built impactful partnerships, developed fun and educational videos for banks and consumers and achieved exciting milestones—including reaching nearly 900,000 people. With your partnership, we are improving the financial well-being of bank customers and building thriving, resilient and equitable communities.

New Resources

700 Banks registered for ABA Foundation programs in 2022! Together we helped improved communities through:

• Fraud Prevention
  New Get Smart About Credit infographics on scams targeting college students, including student loan and scholarship fraud, housing and employment scams and loan forgiveness scams
• Educating the Next Generation
  Celebrated 25 years of our flagship youth financial education program, Teach Children to Save, and created new videos for grades K-2 and 3-5 that supplement existing lessons
• Safeguarding Seniors
  Safe Banking for Seniors developed seven videos on top scams that target older Americans. They highlight how scammers target seniors, family impostor scams, government impostor scams, tech support scams, money mule scams, sweetheart scams and lottery scams
• Consumer Resources
  Introduced a new web page on preparing for a recession, including resources on employment, expenses and emergency savings

Did You Know?

• We hosted 5 live webinars reaching 3,344 bankers
  
  • Most popular: Combating Elder Financial Exploitation 
• Our Disaster Relief Fund raised over $200,000 to help recovery efforts for communities affected by the Yellowstone River flooding and Hurricane Ian.

Partnerships

• Junior Achievement
  Working collaboratively to help our nation’s youth build the financial knowledge they need
• National Adult Protective Services Association 
  Partnering to facilitate connections and cooperative approaches between banks and adult protective services to protect older people
• National Sheriffs’ Association
  Supporting the expansion of Triads to help keep older adults safe from crime
• Department of Justice
  Joining forces to raise awareness about elder fraud and scams and combat elder financial exploitation
• FBI 
  Partnering to raise awareness about scams that affect older consumers 
• Cybercrime Support Network
  Educating communities to combat scams targeting older Americans

Spotlight On Communities

• Community Commitment Awards
  131 entries from 37 states highlighting banks’ efforts to improve local communities
• Community Development
  Hosted a mainstage panel during ABA’s Annual Convention titled “Driving Community Change through Impactful Bank-Community Partnerships”
• American Housing Month
  Designed an infographic on “5 Tips for Home Buyers” outlining specific recommendations to help Americans achieve homeownership in the face of challenging circumstances
• Raising Awareness to Help Older Americans
  Focus on helping banks combat elder financial exploitation with a new Safe Banking for Seniors Communications Toolkit complete with videos, graphics and other outreach resources
• Lights, Camera, Save! 
  
  • 16 banks hosted 100 local contests in 40 states to help promote creativity and teen financial know-how 
  • Over 2,800 votes cast for the national winner on Instagram, with over 70,800 story impressions

Digital Impressions

• 749 news mentions of the ABA Foundation
• 351,358 impressions on social media
• 9,854 engagements across all social media platforms

Thank You To Our Sponsors

• Ally Financial
• Bank of America
• Citi
• Federal Home Loan Banks
• JPMorgan Chase
• Truist
• Wells Fargo