What’s Your Brand Saying?

In today’s modern market, customers need to feel connected to the brands they choose. They require trust in the brands they support. For banks, that means taking a deep look at your brand message as well as all the elements that represent what you stand for and whether it speaks to the promise you make to your audience. ? Building your brand perception is not a set it and forget it initiative. It takes a careful understanding of what your audience needs and how you deliver, and how consistently you’re telling your story across all platforms including your website. Your website is your brand’s ultimate customer fulfillment, and needs to be in total lockstep too. This podcast we’ll be covering the importance of a brand and when it's time to consider a refresh.

Speakers

• Paul Tonelli, VP Creative Director, Pannos Marketing
• Shelly Loftin, SVP, Retail Banking, Lending & Payments, Retail Banking/Lending/Payments