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ABA: The American Bankers Association
Industry Insight

The Money Concepts Difference

  • Brought to you by Money Concepts International Incorporated
  • Published April 12, 2022

Financial Planning Through Building Trust

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Banks are constantly navigating change in client relationships as demographic and technological shifts exert pressure on traditional banking business models. This is most evident today in wealth management. A massive intergenerational shift of assets is underway from baby boomers to their children, increasing customers’ need for trusted advice.

This wealth transfer — estimated at $68 trillion by 2043 — is both a risk and opportunity for community banks. Banks can strengthen existing customer relationships and forge links with the next generations by evolving their use of technology and focusing on advice, guidance, and expertise. At a time when digital banking alternatives are multiplying, delivering a digital experience with high-touch, personalized advice is a winning strategy for customers and banks.

Learn how three community banks partnered with ABA endorsed partner Money Concepts to provide financial planning and investment services to their customers.

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