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ABA: The American Bankers Association
Industry Insight

Digital CX is Transforming Banking and Financial Services

  • Brought to you by Glassbox LTD
  • Published July 27, 2022

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The banking and financial services industry is under pressure to deliver a great banking experience - or risk losing customers. These worries are pushing the digital customer experience (CX) to the top of the priority list.

A recent Forbes Insights and Glassbox survey, including 100 banking and financial services executives, shows that while companies want to meet this demand, there are internal and external challenges, and CX excellence is not a linear and clear-cut path.

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