Overview
In an effort to generate new loans, a 628MM financial institution sent out a targeted fall loan offer to their account holders. By using Core iQ, this financial institution was able to:
Audience
Utilizing Core iQ, the financial institution pulled a targeted list of 23,473 of their account holders that had:
Communications
Core iQ automatically identified account holders in this audience with and without email addresses on file and the financial
institution setup their series campaign accordingly:
The Results
With Core iQ, the financial institution sent out a simple five-touch campaign generating 491 new loans at a 2% conversion rate growing loans by $11.5M.