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ABA: The American Bankers Association

OnTrax by Marquis: Marketing Analytical Software and Professional Services


Provider: Marquis

Marquis OnTrax Logo

OnTrax is an optional consulting service that supports banks’ use of ExecuTrax, another ABA endorsed solution from Marquis. The service helps banks that may not have the staff resources, time or interest in managing a database marketing tool. As a point of reference, one-third of Marquis’ new clients use both the ExecuTrax software and the OnTrax service to make the most of the available tools and resources, and to leverage their customer data.

With Ontrax support, experts develop marketing and other communications strategies and campaigns. They can also set up the bank’s automated marketing systems based on the bank’s objectives and manage the technical aspects of the MCIF, campaign execution, results reports, ROI metrics and more.

ABA Member Discount

ABA members receive set up and creative for 5 unique marketing automation triggers at no charge.


  • No additional staff required. Marquis' strategists act as an extension of your marketing department without the overhead.
  • Campaign tracking. When it's time to prove your results, you will have all the information you need with monitoring, measurement and results tracking support.
  • Strategic planning. Your goals are the starting point, as your Marquis strategist builds and drives your marketing tactics to achieve the results you need.


Connecting Sales, Marketing and The Front Line – Move from Transactions to Relationships!

January 28, 2021 | 02:00 PM ET

This webinar will provide the strategy needed to successfully connect sales, service and marketing.


Utilizing Text Messaging to Connect with Your Customers

March 11, 2020 | 02:00 PM ET

Join us in this free webinar to learn how to gather opt-ins, texting best practices, and ways implement operational, transactional, and marketing messages to build better connections.


Learn what works BEFORE you execute. See inside the proven results of hundreds of marketing campaigns.

May 20, 2020 | 02:00 PM ET

In this free webinar, join Dr. Tony Rizzo, Chief Marketing Officer of Marquis, for an industry exclusive view of consumer response and behavior analysis.


CRM Explained and How It Drives Engagement and Sales

July 22, 2020 | 02:00 PM ET

Join Marquis' SVP of Sales, Ryan Housefield as he demystifies the customer relationship management process and answers vital questions for banks looking to leverage the benefits of CRM.


Response Analysis – Examining 2020 Campaign Results and Lessons Learned

December 14, 2020 | 02:00 PM ET

We learned a lot in 2020, but most importantly we learned what works and what doesn’t. We’ve done the research, and we’re ready to tell you what works in this new fast-paced, digital environment.




Our Experts

Robin D. Gordon

SVP, Endorsed Solutions Relationship Management

Contact Robin

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