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Franklin Madison: Life, Accident and In-Hospital Insurance

Provider: Franklin Madison Group LLC

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Franklin Madison offers insurance programs that increase customer loyalty and provide significant incremental revenue for banks. More than 3,500 financial institutions benefit from these products.

Four insurance solutions are offered by the company for financial institutions with at least 15,000 DDA customers:

  • Accidental Death & Dismemberment insurance plan offers $1,000 of AD&D insurance at no cost to customers. The bank pays the premium and offers customers the opportunity to purchase additional coverage at affordable rates
  • Simplified-Issue Term Life insurance offers customers "peace-of-mind coverage" with no medical exam and no rate premium increase for 10 years
  • Hospital Accident Protection pays cash benefits to customers with no deductible or waiting period for each day in the hospital
  • Recuperative Care insurance pays daily cash benefits after a covered hospital stay to help customers recover from accidents or illness with no pre-existing conditions exclusion.


  • A tailored marketing strategy, sophisticated data analytics and proven marketing materials to help build your brand with multi-channel marketing.
  • No financial risk. The company absorbs all direct mail marketing expenses.
  • Turn-key operation. Includes list management, production, mailing, enrollment, fulfillment, customer service and claims assistance.
  • Easy implementation. Franklin Madison works with banks to manage the entire benefits process from start to finish.
  • Toll-free customer service available to field customers' questions.
  • GLB, SB1 and PCI Level 1 compliant to protect customers' private information.


Omni-Channel Marketing in the Age of Digital Disruption

June 25, 2019 | 10:00 AM ET

While banks are focused on digital for their core products, they are missing a big opportunity by not focusing on an omni-channel approach, which is a key strategic move for enhancing customer loyalty and achieving growth.


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Robin D. Gordon

SVP, Endorsed Solutions Relationship Management

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