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ABA: The American Bankers Association

ExecuTrax: Marketing Analytical Software and Professional Services by Marquis


Provider: Marquis

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ExecuTrax is a marketing and business intelligence tool that consolidates disparate data into a logical, accurate and easily-managed database built specifically for banks. This allows a marketing team to quickly examine data for patterns and trends, which can be used to drive income and reduce expenses–without the need for a separate analyst or involvement from IT.

The tool offers a single database with daily updates for current, valuable analysis, as well as TriggerPro, a marketing tool to automate and track campaigns and their response rates.

ABA Member Discount

ABA members receive set up and creative for 5 unique marketing automation triggers at no charge.

ABA Vendor Product Review

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  • Data is updated daily, meaning you can act quicker to communication opportunities.
  • No IT required for daily updates. Once the system is set up and validated, Marquis can host and update your data either on-premise or remotely.
  • Marketing automation included. TriggerPro helps you schedule and send each direct mail/email piece automatically, daily, for maximum results.


Connecting Sales, Marketing and The Front Line – Move from Transactions to Relationships!

January 28, 2021 | 02:00 PM ET

This webinar will provide the strategy needed to successfully connect sales, service and marketing.


Utilizing Text Messaging to Connect with Your Customers

March 11, 2020 | 02:00 PM ET

Join us in this free webinar to learn how to gather opt-ins, texting best practices, and ways implement operational, transactional, and marketing messages to build better connections.


Learn what works BEFORE you execute. See inside the proven results of hundreds of marketing campaigns.

May 20, 2020 | 02:00 PM ET

In this free webinar, join Dr. Tony Rizzo, Chief Marketing Officer of Marquis, for an industry exclusive view of consumer response and behavior analysis.


CRM Explained and How It Drives Engagement and Sales

July 22, 2020 | 02:00 PM ET

Join Marquis' SVP of Sales, Ryan Housefield as he demystifies the customer relationship management process and answers vital questions for banks looking to leverage the benefits of CRM.


Response Analysis – Examining 2020 Campaign Results and Lessons Learned

December 14, 2020 | 02:00 PM ET

We learned a lot in 2020, but most importantly we learned what works and what doesn’t. We’ve done the research, and we’re ready to tell you what works in this new fast-paced, digital environment.



Our Experts

Robin D. Gordon

SVP, Endorsed Solutions Relationship Management

Contact Robin

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