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ABA: The American Bankers Association

ExecuTrax: Marketing Analytical Software and Professional Services by Marquis

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Provider: Marquis

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ExecuTrax is a marketing and business intelligence tool that consolidates disparate data into a logical, accurate and easily-managed database built specifically for banks. This allows a marketing team to quickly examine data for patterns and trends, which can be used to drive income and reduce expenses–without the need for a separate analyst or involvement from IT.

The tool offers a single database with daily updates for current, valuable analysis, as well as TriggerPro, a marketing tool to automate and track campaigns and their response rates.

ABA Member Discount

ABA members receive set up and creative for 5 unique marketing automation triggers at no charge.

ABA Vendor Product Review

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Benefits

  • Data is updated daily, meaning you can act quicker to communication opportunities.
  • No IT required for daily updates. Once the system is set up and validated, Marquis can host and update your data either on-premise or remotely.
  • Marketing automation included. TriggerPro helps you schedule and send each direct mail/email piece automatically, daily, for maximum results.

Webinars

Utilizing Text Messaging to Connect with Your Customers

March 11, 2020 | 02:00 PM ET

Join us in this free webinar to learn how to gather opt-ins, texting best practices, and ways implement operational, transactional, and marketing messages to build better connections.

Details

Learn what works BEFORE you execute. See inside the proven results of hundreds of marketing campaigns.

May 20, 2020 | 02:00 PM ET

In this free webinar, join Dr. Tony Rizzo, Chief Marketing Officer of Marquis, for an industry exclusive view of consumer response and behavior analysis.

Details

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Our Experts

Robin D. Gordon

SVP, Endorsed Solutions Relationship Management

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