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ABA: The American Bankers Association

ServisFirst Bank: Agent Credit Card Program


Provider: ServisFirst Bank

Servisfirst Bank

ServisFirst allows a bank to offer a credit card to its customers featuring its own bank logo. ABA member banks benefit from ongoing non-interest income and unparalleled service and support from ServisFirst, which at no cost will also:

  • Develop, fund and execute marketing and advertising programs to grow the member bank’s card portfolio, including letter writing campaigns, in-branch promotions, etc.
  • Staff and manage a portfolio management team to support the member bank
  • Underwrite, establish, maintain and conduct servicing activities including customer service and collections
  • Provide summary reporting on a quarterly basis
  • Conduct on-site meetings and provide on-site training

Two card programs are available in both the consumer and commercial channels—platinum benefits and cash back rewards—to meet the needs of different customers. Commercial purchase card solutions are also available.

ABA Member Discount

Implementation fees are waived for ABA members. ServisFirst shares 20% of the net credit card profit with each participating bank.

ABA Vendor Product Review

Community banks understand the importance of having a payments relationship with their customers, but many banks do not have the staff, resources or appetite for risk to profitably manage a credit card portfolio. Read why ABA endorsed ServisFirst's agent credit card program as a solution.

Read Our Review

Banker Review

"We found the perfect solution to our labor-intensive in-house credit card program! By outsourcing and utilizing ServisFirst’s branded credit card program, we were able to alleviate much of the labor associated with credit cards and still provide our customers with a quality, branded credit card."

Diane Aman, SVP, Commercial Loan Officer, Troy Bank & Trust


  • ServisFirst shares 20% of the net credit card profit with the ABA member bank
  • The implementation fee ($5,500) is waived for ABA members
  • Compliance is managed by ServisFirst, which holds all the outstandings
  • Member banks have the option to guarantee declined accounts (after review) and receive 80% of net profit share
  • Cardholder support is provided 24/7
  • ServisFirst conducts on-site meetings and provides on-site training


Our Experts

Edward Gross

Vice President, Payments & Operations

Innovation & Finance

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