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Financial Education Champion: Citi

Citi Expands Financial Capability. At Citi, we know that access to responsible, tailored financial products and services can make a world of difference for underserved families and communities. We are committed to expanding financial inclusion in all of our communities to enable people to build a solid financial foundation and climb the economic ladder.

We also recognize that understanding how to use financial products and services constructively is as important as access.

In 2004, Citi launched a 10-year, $200 million global commitment to financial capability. We have exceeded our commitment and we are proud to be a global leader in supporting programs that help people improve their financial behaviors; make informed decisions about responsible financial products and services that meet their needs; understand fundamental concepts like budgeting, savings, money management and homeownership; and learn how to acquire and preserve assets.

For example, our signature program for young people, Teach Children to Save, provides an understanding of the basic concepts of how to save money and why it is important. The program, which was developed by the ABA Education Foundation, also raises awareness of the important role that banks play in helping people develop lifelong savings habits. Now in its 16th year, the TCTS campaign has reached more than 5 million young people with the help of some 120,000 banker volunteers. Since 2000, more than 3,700 Citi volunteers have taught basic money skills to more than 110,000 students across the country. In 2012, Citi is conducting Teach Children to Save programs across the United States, Puerto Rico and Guam throughout April — which is National Financial Literacy Month — with many activities taking place on Teach Children to Save Day: April 24, 2012.

Citi's leadership role also includes support for programs that test new models and program strategies; building the capacity of community partners to adopt new financial capability approaches; implement systems changes and best practices in the field; and, increasingly, measure and evaluate the results and impact of initiatives.

Read more about Citi.


If your bank is interested in becoming a Financial Education Champion, contact Melissa Murray.