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ABA: The American Bankers Association


Fight phishing fraud with this free, ready-made campaign from ABA

Every day, thousands of people fall victim to fraudulent calls, emails and texts from scammers pretending to be from their bank. We want to change that. 

Since its initial launch in 2020, ABA has called on all banks across the country to register to participate in the #BanksNeverAskThat anti-phishing campaign—a bold plug-and-play campaign created to educate consumers about phishing scams and how to thwart them. In that time, over 2,000 banks in all 50 states have joined forces to make this effort a huge success. 

Join the Campaign See #BanksNeverAskThat in Action

Register your bank now and receive instant access to a toolkit full of ready-to-use assets including videos, GIFs, social posts, media resources, printables and more. The campaign is entirely FREE—to members and nonmembers alike—and can be co-branded, bank-branded or ABA-branded.

All of the resources in the toolkit direct to the heart of the campaign: the website BanksNeverAskThat.com, which includes tips on how to keep phishing criminals at bay, videos, an interactive quiz and more.

ABA knows that phishing scams are a serious problem year-round, so we’ve designed the toolkit to help you kick off your #BanksNeverAskThat campaign at any time. 

It’s time to put scammers in their place and protect your customers in the process.


How It Works

Step 1: Sign Up

Register your bank’s participation.

Step 2: Prepare

Explore the free toolkit and download your plug-and-play campaign assets. View the webinar for more information.

Step 3: Launch

Kick off your campaign anytime throughout the year.


Sign In to Participate

Registration is restricted to bankers and state association members only. You do not have to be an ABA member to participate, but you must have an aba.com account to register. Don’t have an aba.com account yet? Create one using the “Register” button below.


Want to learn more? Watch the free informational webinar:

#BanksNeverAskThat – Everything You Need to Know

Make your participation a success, encourage other banks to join and get ready by viewing this free webinar. ABA experts, along with a banker who participated in last year’s campaign, discusses:

  • An overview of phishing scams, and why your bank should amplify the issue to customers
  • 2020 campaign highlights and results
  • The benefits of participating in #BanksNeverAskThat to your bank and customers
  • How to register your bank to participate, and when to take action
  • Best practices for deploying the ready-made assets on your social media platforms

Watch the Recording