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ABA: The American Bankers Association
Press Release

World-Renowned Consumer Expert to Present Keynote at 2019 ABA Stonier Graduate School of Banking

Registration closes May 1.

World-renowned consumer behavior expert and bestselling author Jonah Berger will present a keynote session to future bank leaders at the 2019 ABA Stonier Graduate School of Banking on June 13. Registration for the 2019 Stonier executive education curriculum, which will be held June 6-13 at the University of Pennsylvania’s Wharton School in Philadelphia, closes May 1. 
Berger’s presentation will focus on takeaways from his most recent bestseller, “Invisible Influence: The Hidden Forces that Shape Behavior,” to help participants understand and harness the power of influence. His session will also touch on insights from his upcoming book “The Catalyst: How to Change Anyone’s Mind,” which examines why people change their minds and behaviors – and how you can catalyze that process.
“Business at its core is about human behavior, and that is especially true when it comes to banking,” said Jim Edrington, ABA's chief member engagement officer. “The insights on influence and consumer behavior Jonah will share at Stonier will challenge our industry’s rising stars to make smarter decisions that will effect positive change at their institutions and in their communities.”
Additional featured sessions at Stonier this year include “Enterprise Risk Management,” taught by SimErgy Consulting president and founder Sim Segal; “Negotiations,” taught by Emory University associate professor Michael Sacks; and “Achieving Superior Competitive Advantage,” taught by University of San Francisco professor Dr. Rex Bennett.
Berger is a marketing professor at the University of Pennsylvania’s Wharton School and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the internationally bestselling author of multiple books including “Contagious: Why Things Catch On” (over half a million copies in print in over 30 languages) and “Invisible Influence: The Hidden Forces that Shape Behavior.”
Offered in partnership with the University of Pennsylvania’s Wharton School, the ABA Stonier Graduate School of Banking trains the future leaders of the industry. Thirty percent of last year’s 724 attendees held the title of president, CEO, CFO, COO, CRO, executive vice president or senior vice president. Forty-eight percent of bankers who attended Stonier in 2018 were from institutions with assets of at least $1 billion, while 26 percent were from community banks with assets under $1 billion. In addition, 128 attendees in 2018 represented federal regulatory agencies. All participants are considered rising stars in their organizations and represent more than 48 states and 8 international countries. For more than 80 years, Stonier has trained more than 26,000 of the nation’s top banking executives and government regulators, many of whom have reached the pinnacle of their organizations.
Registration for the 2019 session closes May 1. Applicants to the ABA Stonier Graduate School of Banking are encouraged to apply early for prompt consideration. Graduates of the program receive a Stonier diploma as well as a Wharton leadership certificate. For more information on the program, visit www.abastonier.com.


About the American Bankers Association

The American Bankers Association is the voice of the nation’s $21.1 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $17 trillion in deposits and extend nearly $11 trillion in loans.

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