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Press Release

ABA Honors Four Banks with National Bank Marketing Video Awards

WASHINGTON —
The American Bankers Association recognized the nation’s best bank marketing videos last night at the 2018 ABA Bank Marketing Conference in Baltimore. The third annual ABA Bank Marketing Video Awards featured nearly 400 entries from banks of all sizes nationwide.
 
“Video marketing has proven to be a powerful way to boost conversations and build relationships with consumers,” said Jim Edrington, ABA’s chief member engagement officer.  “Bank marketers excel in this discipline, and this year’s winners continued the trend of raising the bar even higher.” 
 
A volunteer panel of 90 Certified Financial Marketing Professional-credentialed experts evaluated the production value, creativity and messaging of all entries and identified the top six videos for each asset category. The finalists were then posted on ABABankMarketing.com for public voting, where tens of thousands of voters helped determine the winners in combination with final scores from the expert judging panel.  The 2018 award winners are:
 
Best in Show
Video that received the highest tally across banks of all asset sizes when judges’ scores were combined with public votes
  • The Bank of Elk River, Elk River, Minn., for its video titled “Buying your dream home with The Bank of Elk River.” This video highlights one family’s collaboration with the Bank of Elk River to construct their dream home.
Best in Asset Category
Winners determined through combination of the judges’ scoring and public votes within each asset category
 
Under $500 Million
  • The Bank of Elk River, Elk River, Minn., for its video titled “Buying your dream home with The Bank of Elk River.”  As the top scorer overall, this video was also the winner of the Best of Show prize.
$500 Million – $1 Billion
  • Cornerstone Bank, Parshall, N.D., for its video titled “#NOTGENERIC.” This video light-heartedly spoofs “generic” banking ads as it highlights the bank’s “not generic” banking experience. 
$1 Billion – $5 Billion
  • Norway Savings Bank, Norway, Maine, for its video titled “Where I Stand.” This video emphasizes that the bank is there with its customers every step of the way to “help you be you.” 
Over $5 Billion
  • UMB Financial Corporation, Kansas City, Mo., for its video titled “AHA: Life is why.” To highlight the bank’s partnership with the American Heart Association promoting a culture of health, this video features various employees briefly describing their motivation for participating in the program.
 To view the award-winning and runner-up videos, click here.  To view all 24 Finalists, click here.

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About the American Bankers Association

The American Bankers Association is the voice of the nation’s $18 trillion banking industry, which is composed of small, regional and large banks. Together, America’s banks employ more than 2 million men and women, safeguard $14 trillion in deposits and extend more than $10 trillion in loans.

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