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ABA: The American Bankers Association
Press Release

ABA Endorses New Credit Card Program

ServisFirst Bank Agent Card Program Earns Exclusive ABA Endorsement

The American Bankers Association today announced its endorsement of a new agent credit card program offered by ServisFirst Bank. Through the program, ABA members will be able to issue credit cards to their customers, both commercial and retail, with their bank’s logo. The card program’s implementation fee will be waived for ABA members. ServisFirst Bank— a $7.5 billion bank based in Birmingham, Ala.—won ABA’s exclusive seal of approval based on its innovative product offerings, customer service and transparency on pricing.

“This is a significant endorsement for ABA and our members,” said ABA President and CEO Rob Nichols. “After a thorough due diligence process, which included extensive feedback from bankers, I am confident we found a best-in-class credit card program that will offer a great combination of value and performance for our members.”

ServisFirst Bank is a full-service correspondent provider and currently issues cards for more than 75 community banks, including banks that converted from other agent card programs.

“We started self-issuing credit cards in 2011 because we weren’t satisfied with any of the programs on the market,” said ServisFirst Bank President and CEO Tom Broughton. “We knew that other banks also wanted a card program focused on customer service and transparency, and that is what we are proud to offer. We are tremendously excited to enter into this relationship with ABA, which will help us further our goal of helping banks help their customers.”

Bank customers can choose from four types of cards, including a platinum benefits card and a cash back rewards card for both consumers and business customers. ServisFirst Bank also offers a customized purchase card program, which allows a greater amount of control and monitoring for business owners. In addition, ServisFirst Bank provides marketing and portfolio management at no additional cost.    
“We found the perfect solution to our labor intensive in-house credit card program,” said Diane Aman, senior vice president and commercial loan officer at Troy Bank and Trust in Troy, Ala. “By outsourcing and utilizing ServisFirst’s branded credit card program we were able to alleviate much of the labor associated with credit cards and still provide our customers with a quality, branded credit card.” 
ABA member banks can get more details on the ServisFirst Bank agent card program right away by visiting aba.com/ServisFirst. To learn more about all of ABA’s Endorsed Solutions, visit aba.com/endorsed.


About the American Bankers Association

The American Bankers Association is the voice of the nation’s $21.1 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $17 trillion in deposits and extend nearly $11 trillion in loans.

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Sarah Grano

(202) 663-5470

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