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ABA: The American Bankers Association
Press Release

ABA Endorses Data Analytics Marketing Solution by Marquis

The American Bankers Association today announced its endorsement of the ExecuTrax data analytics tool and OnTrax professional services for financial institutions provided by Marquis. The program assembles information from a bank’s various data sources into one relational database where it can be analyzed and used for actionable marketing communications events.
“In today’s competitive marketplace, banks need innovative solutions that can provide the insights necessary to attract new customers, drive engagement with existing clients and improve the overall customer experience,” said Brad  Scovill, CEO of Citizens & Northern Bank and member of ABA’s Endorsed Solutions Banker Advisory Council.  “By integrating data from across the enterprise, Marquis’ offerings provide banks with the information required to enhance relationship management efforts and create value for our customers.”
After a thorough vetting process, ABA endorsed the Marquis solution because of the overall features and functionality of its software, the platform’s ease of use for community and mid-size banks, the company’s specialization within the financial institutions space, and strong references from existing bank clients. An additional factor was Marquis’ optional OnTrax consulting service, also ABA-endorsed, which features staff that support banks by analyzing their ExecuTrax data and making recommendations for upcoming marketing campaigns. Both services offer the bank the ability to track campaign efforts to report return on marketing investment.
“Our program helps banks better match their customers’ needs with the bank’s existing products,” said Susan Faulkner, CEO, Marquis. “ABA’s endorsement will give institutions looking for a competitive edge the assurance that our solutions meet the highest standards.”
For more information about ABA’s endorsement of Marquis’ ExecuTrax, visit: aba.com/marquis.


About the American Bankers Association

The American Bankers Association is the voice of the nation’s $18.6 trillion banking industry, which is composed of small, regional and large banks. Together, America’s banks employ more than 2 million men and women, safeguard $14.5 trillion in deposits and extend more than $10.5 trillion in loans.

About Marquis

Over 700 banks in North America have trusted Marquis' software and consulting solutions for over 30 years. Marquis features a robust offering of marketing and compliance data analytics, marketing automation tools, professional services, CRM software, Exam-ready compliance software, and a full array of analog and digital marketing tools including direct mail, email fulfillment, and website tracking.

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Mike Townsend

(202) 663-5471

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Marquis Media Contact: Tony Rizzo


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