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ABA and Banks Across the U.S. Launch 2nd Annual #BanksNeverAskThat Anti-phishing Campaign

Campaign launch marks the beginning of National Cybersecurity Awareness Month

WASHINGTON —

The American Bankers Association, joined by more than 1,200 banks of all sizes from across the country, today launched a coordinated, industry-wide campaign to educate consumers about how to protect themselves—and their bank accounts—from phishing scams. Now in its second year, the award-winning #BanksNeverAskThat campaign uses attention-grabbing humor to reinforce that banks never text, call or email customers asking for sensitive information like their password or PIN.

“The incredible response to last year’s #BanksNeverAskThat campaign inspired us to relaunch a new and improved campaign this October, so we can continue to help bank customers fight back against phishing,” said ABA President and CEO Rob Nichols. “By bringing banks from across the country together in this effort, we’re able to collectively educate bank customers and shine a light on the phishing threat. We're grateful to all the banks that joined this important effort.”

Utilizing creative materials developed by ABA, banks across the country are simultaneously deploying the campaign on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month. Updates to the campaign this year include new animated videos and social media shares, a new quiz to test consumers’ phishing awareness, and a refreshed educational website available at BanksNeverAskThat.com.

ABA designed the campaign to be bright and bold with a bit of added humor to break through traditional cybersecurity and fraud awareness campaigns, which can be forgettable and dull to many consumers.

“Do you prefer boxers or briefs? Do you believe in aliens?!,” one of the campaign’s animated GIFs asks social media users. “Banks would never ask you these questions. Here’s another question a real bank would never ask: We’ve spotted some unusual activity on your account, can you please verify your username and password?” (Click here to see the GIF: https://media.thesocialpresskit.com/american-bankers-association/BNATGIFNeverAsk.gif)

“Some of the phishing scams we’re seeing can be pretty convincing, making it even more important for consumers to be able to spot them and know what to do,” said Paul Benda, ABA SVP for operational risk and cybersecurity. “Hopefully, adding a little humor to the campaign makes the message stick so that bank customers take a moment to stop and think about that text, email or phone call before falling for a scam.”

The campaign’s six short videos offer similarly ridiculous questions that banks would never ask and direct consumers to BanksNeverAskThat.com for more information. At that website, consumers will find the #BanksNeverAskThat quiz, videos, phishing red flags, tips and FAQs.

For more information about phishing scams and how to stop fraudsters in their tracks, visit www.BanksNeverAskThat.com.

NOTE TO EDITORS/PRODUCERS: Videos, a b-roll montage (1:02, no audio), images, GIFs and other creative assets are available. For access, please contact Sarah Grano at [email protected]. ABA SVP for Operational Risk and Cybersecurity Paul Benda is also available for broadcast/print interviews.

See below to view the campaign videos:

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About the American Bankers Association

The American Bankers Association is the voice of the nation’s $22.8 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard nearly $19 trillion in deposits and extend $11 trillion in loans.

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Sarah Grano

(202) 663-5470

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