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ABA: The American Bankers Association
Press Release

ABA and America’s Banks Launch #BanksNeverAskThat Anti-Phishing Campaign

Banks across the U.S. join forces in coordinated, industry-wide campaign to protect consumers during National Cybersecurity Awareness Month


The American Bankers Association, joined by banks of all sizes across the nation, today launched a first-of-its-kind, industry-wide campaign to educate consumers about the persistent threat of phishing scams. The #BanksNeverAskThat campaign uses attention-grabbing humor to reinforce the notion that banks do not text, call or email customers asking for sensitive information like their passwords and PIN. The campaign is the largest consumer protection initiative in ABA’s history, with nearly 1,500 banks participating. Those institutions serve the vast majority of bank customers in the country.

“This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers,” said Rob Nichols, ABA president and CEO. “With the help of banks from across the nation, we’re turning the tables on the bad guys by empowering consumers with the tools they need to spot bogus bank communications.”

Utilizing creative materials developed by ABA, banks across the country are simultaneously deploying the campaign on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month. Throughout the month the banks will share eye-catching and engaging short videos, animated GIFs and consumer tips on social media and in bank branches designed to highlight common phishing schemes. In addition, ABA is hosting a month-long sweepstakes for consumers who take a phishing quiz at BanksNeverAskThat.com and share their results on social media. ABA will award 15 winners each week and one grand prize winner at the end of the month.

“The phishing threat is growing and by joining together as banks, we stand the best chance of educating our customers and helping them protect themselves,” said Laurie Stewart, ABA chair and president and CEO of Sound Community Bank in Seattle. “I am thrilled to see so many banks taking part in this important campaign.”

Because cybersecurity education and fraud awareness can be forgettable to many consumers, ABA has developed a bright and bold campaign with a bit of comedy.

“Do you prefer boxers or briefs? Do you believe in aliens?!,” one of the campaign’s animated GIFs asks social media users. “Banks would never ask you these questions. Here’s another question a real bank would never ask: We’ve spotted some unusual activity on your account, can you please verify your username and password?” (Click here to see the GIF: https://media.thesocialpresskit.com/american-bankers-association/BNATGIFNeverAsk.gif)

“Phishing scams are getting more and more sophisticated, and this campaign will help consumers stay a step ahead of the scammers,” said Paul Benda, ABA SVP for risk and cybersecurity policy. “The fact that the message is delivered with a little humor makes it that much more compelling.”

The campaign’s six short videos offer similarly ridiculous questions that banks would never ask and direct consumers to BanksNeverAskThat.com for more information. At that website, consumers will find the #BanksNeverAskThat quiz, videos, phishing red flags, tips and FAQs.

For more information about phishing scams and how to stop fraudsters in their tracks, visit www.BanksNeverAskThat.com.


NOTE TO EDITORS: Videos, a b-roll montage (1:02, no audio), images, GIFs and other creative assets are available. For access, please contact Sarah Grano at [email protected]

See below to view the campaign videos:


About the American Bankers Association

The American Bankers Association is the voice of the nation’s $24 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $19.9 trillion in deposits and extend $11.4 trillion in loans.

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Sarah Grano

(202) 663-5470

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