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KeikiCo Contest

American Savings Bank (Honorable Mention) - Honolulu, Hawaii

2020 Community Commitment Awards Submission

  • Entry Category: Financial Education
  • Asset Size: Medium

Located in Honolulu, Hawaii, American Savings Bank (ASB) is dedicated to making people's dreams possible. The bank administers its charitable giving through three focus areas: improving education with an emphasis on financial literacy, strengthening families, and promoting innovation and entrepreneurship. In 2015, ASB launched the KeikiCo Contest, which allows the bank to serve the community in all three areas. The biennial competition allows students to showcase their most innovative ideas for a chance to win cash prizes for their school. The program starts in the spring, when the KeikiCo committee begins outreach. Students grades 3-12 from any Hawaii school (public, private or charter) may participate in teams of 2-5. Participants complete an 8-week curriculum, developing a business plan and video pitch. At the end of the program, the best entries are awarded ,000-,000 prizes. The COVID-19 crisis has shed a light on how reliant Hawaii is on the hospitality industry and military. KeikiCo is one way ASB is investing in the next generation of entrepreneurs, helping to develop valuable skills, such as problem solving and critical thinking. By collaborating with public and private partners, ASB is able to maximize its efforts to provide unrestricted funding to schools while teaching invaluable financial literacy and teamwork skills students can use well into the future. Links: