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Hanmi Bank Financial Education

Hanmi Bank - Los Angeles, California

2020 Community Commitment Awards Submission

  • Entry Category: Financial Education
  • Asset Size: Medium

Hanmi Bank is a .3 billion bank with headquarter in Los Angles, CA. As our bank continues to grow, the need to enhance our CRA programs have increasingly become more relevant. Hanmi Bank Financial Education Program is created to provide frontline employees an opportunity to easily participate CRA activities. As a marketing manager, I have been involved in developing the Bank's community outreach program called Hanmi Neighbor. I have repeated heard from our frontline employees that while they had the heart to volunteers, they did not have enough knowledge or resources about volunteer activities that also quality for CRA service hours. We realized that we had a lot of seniors coming to collect their SSI (Supplemental Security Income) checks every month. We determined that these low income customers who are vulnerable of financial and identify theft, were ideal candidates to receive financial literacy education while they visit our branches. By teaching them about various identify theft topics, our employees are able to engage more with our customers while providing financial education to them. In discussing the topics with our customers, we are also able to build closer relationships. Through this program, our frontline employees have been easily able to participate in CRA activities while building closer relationships with our customers.