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Fifth Third L.I.F.E. Programs

Fifth Third Bank - Cincinnati, Ohio

2020 Community Commitment Awards Submission

  • Entry Category: Financial Education
  • Asset Size: Large

Doing things a Fifth Third Better® is not simply a marketing slogan at Fifth Third Bank; it's the way the company approaches its work for the betterment of the community. Since 2004, Fifth Third has gained a reputation for its absolute commitment to financial empowerment. Through a combination of signature and sponsored programs, the Bank has helped educate more than 2.5 million people in the ways of personal finance. From elementary-age students to seniors, Fifth Third strives to arm community members with the tools and knowledge they need to first become financially stable and then financially strong—helping to provide a sound foundation for a successful life. The Bank's financial wellness programs are called Fifth Third L.I.F.E. (Lives Improved through Financial Empowerment®) programs. The L.I.F.E. programs consist of the following financial education programs: Fifth Third Young Bankers Club (YBC), Fifth Third Finance Academy, Fifth Third Bank EmpowerU®, and the Fifth Third Financial Empowerment Mobile (eBus).The Fifth Third Young Bankers Club for elementary school students teaches the difference between needs and wants, reinforces the importance of education, and plants a seed in young minds about saving and budgeting. In 2019, nearly 3,000 students graduated from the Young Bankers Club.