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Comerica Business Bootcamp

Comerica Bank - Dallas, Texas

2021 Community Commitment Awards Submission

  • Entry Category: Financial Education
  • Asset Size: Medium

Last May, our bank launched Comerica Business bootcamps, a virtual financial education series, across our five-state footprint in partnership with several of our community partners.

The free and/or low-priced financial education workshops were designed to provide financial education resources and technical assistance to small businesses and entrepreneurs while helping them scale and sustain during the COVID-19 pandemic.

Some of the topics included marketing/branding, legal representation, government contracts, bank relations and access capital.

In addition, the cumulation of many of the bootcamps were the graduation ceremony and/or pitch contest – participants have an opportunity to win money for their respective businesses.

In 2020, Comerica hosted more than 110 Small Business Bootcamps across its markets, assisting 1,250 small businesses. More than 35,000 low- to moderate-income individuals took part in financial education sessions and in 2021 we look to increase our reach, striving to make this a more inclusive and equitable economic recovery.