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Annual Piggy Bank Contest

First Interstate Bank - Billings, Montana

2020 Community Commitment Awards Submission

  • Entry Category: Financial Education
  • Asset Size: Medium

Launched in 2007 in celebration of Financial Literacy Month, First Interstate Bank's annual Piggy Bank Contest teaches children across our six-state footprint about the importance of saving money. It also fosters savings habits at an early age, building on a longtime initiative with ABA, called Teach Children to Save, a program that leverages resources from the American Bankers Association to bring financial education to children in schools. Through Teach Children to Save, First Interstate bankers make educational presentations to students in schools—reaching 12,806 students last year through 254 presentations made by 227 bankers—and maintain connections to get the word out about the annual Piggy Bank Contest. We also promote the contest with outreach to Boys & Girls Clubs, Cub Scouts, HeadStart programs, and more. Kids between the ages of five through 12 are invited to create their own unique piggy bank out of recycled materials, such as milk cartons, soda cans, water bottles, etc. We encourage kids to create piggy banks with a personality, such as Pretty Pig, Happy Hog, Serious Sow, or Pudgy Piglet. Participating students are invited to bring their piggy bank creations into First Interstate Bank lobbies, where they are displayed. Clients and branch visitors are invited to vote on their favorite pig by age group, and winners walk away with a prize of to stuff into their award-winning piggy bank. In 2019, 471 children entered the contest. The top piggy banks from Montana were featured in a calendar by the Financial Education Coalition and distributed across the state, adding to the children's sense of pride in a job well done.