ABA Bank Marketing School

April 2018 • Emory Conference Center Hotel, Atlanta, GA


Innovative Strategies. Enduring Excellence.

Are you a seasoned marketer new to banking? Or a banker new to marketing? Are you an executive looking for a greater understanding of marketing and branding as strategic issues? Whoever you are, you want to put your bank in a position​ to succeed - not just today, but long into the future.

If this sounds familiar, you need to be at the ABA Bank Marketing School. Here, you'll enjoy a one-week program that teaches you how to successfully apply current marketing techniques in the financial industry. You'll earn an ABA Bank Marketing School Certificate, positioning you to sit for the Certified Financial Marketing Professional (CFMP) exam, an industry recognized credential that formally acknowledges your knowledge, skills and competence in bank marketing. 

If you hold the CFMP credential, earn up to 62.5 CFMP credits when you attend the School.

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​Program Questions? Please contact John Capotosto.


 School Brochure

BMSBrochureDownload the 2017 Brochure for more information.

 Spotlight On...

Be a part of the​ banking conversation. No one knows banks like we do.