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Coaching to Support the Sales Process Suite

This suite of three courses, one exercise module, and one toolkit* explores best practices for providing successful sales coaching. Completing this suite provides techniques for building your sales team's skills at every step in the Relationship Sales Process, and supporting them in order to achieve sales goals and meet organizational objectives. Concise, impactful lessons can be applied on the job immediately.

Duration: Approximately 20 minutes
Created: January 2018


*Only available as a suite

  • Preparing to Coach
    Guides you through the sales coaching process as a means to build the skills essential to a sales team’s success. Explore the role of a sales coach. Discover ways to develop your team to better support organizational goals.

  • Managing Sales Performance
    Guides you through techniques for improving sales team performance at every step of the Relationship Sales Process. Discover ways to build product and market knowledge, as well as sales and communication skills.

  • Providing Ongoing Support
    Guides you through setting challenging, achievable, and measurable sales goals, both long- and short-term. Uncover way to keep your team motivated towards meeting objectives that support your bank's success.

  • Coaching to Support the Sales Process – Apply What You've Learned
    Practice coaching techniques to help improve performance and contribute towards achieving business goals.

  • Toolkit
    Guides you through working with a sales team to increase their learning retention and provides additional reference materials for on-the-job application of performance-improving coaching skills.


Managers, Supervisors, Team Leads of branch and administrative office sales staff, call center staff, tellers, new hires, and anyone who may interact with customers.

Course Credits

ABA Certificates: This suite applies to the Branch Manager Certificate.


Questions? Please contact for more information.




Purchase for a Team
To license this suite to your bank for multiple learners, please contact ABA Training.​


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