Credit Products for Small Businesses

 
Describes the differences between credit product features and the benefits and how to communicate them to drive home the advantages to the customer. Explains how to match product needs to the customer borrowing cause, loan purpose, and business cycle clues to make the sale

 
Reviewed: April 2017 (no changes necessary)
Re-versioned: June 2016

Learning Obj​​​​ectives

After completing this course, students will be able to:
  • Distinguish between product features and product benefits
  • Describe the features and benefits of:
    • ​Lines of Credit
    • Term Loan
    • Business Credit Card
    • Letters of Credit
  • ​Match small business credit products to client needs

​Audience

Bank personnel who are responsible for selling credit products to the small business customer and/or responsible for identifying sales opportunities and referring small business lending prospects to the appropriate bank contacts.

 

Course Credits


 
ABA Certificates​: This course applies to the following ABA Certificates:

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​Questions? Please contact training@aba.com for more information.
 

 Benefits of Self-Paced Training

 
  • Ultimate flexibility
  • Quizzes to support learning
  • Mobile format available
 

 Registration & Pricing

 

Individual Purchase:
ABA Member • $95
Non-Member • $130

Purchase for a Team:
To license this course to your bank for multiple learners, please contact ABA Training.

 

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