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Credit Products for Small Businesses

Describes the differences between credit product features and the benefits and how to communicate them to drive home the advantages to the customer. Explains how to match product needs to the customer borrowing cause, loan purpose, and business cycle clues to make the sale

Reviewed: April 2017 (no changes necessary)
Re-versioned: June 2016

What You'll Learn

After successfully completing this course, you will be able to:

  • Distinguish between product features and product benefits
  • Describe the features and benefits of:
    • ​Lines of Credit
    • Term Loan
    • Business Credit Card
    • Letters of Credit
  • ​Match small business credit products to client needs


Bank personnel who are responsible for selling credit products to the small business customer and/or responsible for identifying sales opportunities and referring small business lending prospects to the appropriate bank contacts.

Course Credits

ABA Professional Certifications​: 0.75 CLBB​

ABA Certificates​: This course applies to the Small Business Banker Certificate


​Questions? Please contact for more information.




Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​


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