Bank Marketing: Building Customer Relationships

Guides you through attracting customers and building strong relationships through marketing. Explore current methodologies. Craft a market-driven strategy for product development.

Duration: Approximately 12 minutes
Created: November 2017

What You'll Learn

After successfully completing the course, you will be able to:

  • ​Explain how marketing helps to build customer relationships
  • Describe the components of a market-driven strategy
  • Outline the components of effective product development
  • Explain the laws governing marketing by phone, fax, email, the Internet, and mobile devices

Audience

For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.

Course Credits

ABA Certificates: Effective January 2018, this course will apply to the following ABA Certificates:

 

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Questions? Please contact training@aba.com for more information.
 

 Purchase

 

Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​

 

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