Strategic Twitter

Twitter has become an essential way to share instant feedback with companies and brands. Learn how to leverage Twitter to develop compelling content and grow your bank's audience of customers, prospects, and influencers.

Modules are:

  • Stand Out: Create a Compelling Account
  • Keep Up: Develop a Powerful Network
  • Tune In: Keep Up in a Busy World
  • Share: Be a Thought Leader
  • Reach Out: Promote Your Brand

What You'll Learn

  • Explain the best practices for creating accounts and content
  • Identify strategies to connect with prospects and customers
  • Create content that engages
  • Create a strategy to achieve your communication and marketing objectives
  • Identify the types of advertising available on Twitter


Any bank employee who uses Twitter to promote the bank's brand, products, and services.

Course Credits

ABA Professional Certifications: 1.5 CFMP

ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.

Read More

Take a look at how other banks are using social media:

This course is powered by Mindset Digital, ABA's exclusive digital media e-learning partner.

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Questions? Please contact for more information.




Purchase for a Team​
To license this course to your bank for multiple learn​ers, please contact ABA Training.​​


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