The Power of Facebook

The place to find and meet clients and prospects is online. Learn how you can leverage the 1.7 billion users on Facebook to expand your reach and grow your bank's business.

Modules are:

  • Stand Out: Create Your Account
  • Share It: Earn Attention
  • Reach Out: Grow Your Audience
  • Customize: Promote Engagement
  • Analyze: Increase Your Impact

What You'll Learn

  • Explain the best practices for creating accounts and content
  • Identify ways to connect with prospects and customers
  • Identify strategies to launch Facebook campaigns, extend your reach, and build brand loyalty
  • Identify the types of tools that Facebook offers to engage your audience
  • Track effectiveness and success measures


Any bank employee who uses Facebook to promote the bank's brand, products, and services.

Course Credits

ABA Professional Certifications: 1.5 CFMP

ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.

Read More

Take a look at how other banks are using social media:

This course is powered by Mindset Digital, ABA's exclusive digital media e-learning partner.

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Questions? Please contact for more information.