Marketing in a Digital World

Marketing in a Digital World, a six-course series, shows you how to break through the noise and reach your target audiences. You'll learn to leverage Facebook, LinkedIn, and Twitter to expand your reach and build your bank's brand. You'll explore the latest strategies for crafting digital campaigns, including optimizing for search and which paid options can best engage your target audiences. Examples of successful campaigns by other financial institutions make it easy to put your ideas into action.


Bonus Material includes introductions to digital marketing and social marketing approaches, examples of digital marketing in action, and case studies to help you put social campaigns into action.


For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources.

Course Credits

ABA Professional Certifications: 9.5 CFMP

ABA Certificates: This series applies to the Foundational Certificate in Bank Marketing.

These courses are powered by Mindset Digital ABA's exclusive digital media e-learning partner.​​

​​​Questions? Please c​ontact​ for more information.




Series pricing offers access to all of the courses at a discounted rate.

Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​​


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