Marketing in a Digital World

Marketing in a Digital World, a six-course series, shows you how to break through the noise and reach your target audiences. You'll learn to leverage Facebook, LinkedIn, and Twitter to expand your reach and build your bank's brand. You'll explore the latest strategies for crafting digital campaigns, including optimizing for search and which paid options can best engage your target audiences. Examples of successful campaigns by other financial institutions make it easy to put your ideas into action.

Courses

​Audience

For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources.

Course Credits

ICB Certifications: 9.5 CFMP

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Take a look at how other banks are using social media:

 

These courses are powered by Mindset Digital, ABA's exclusive digital media e-learning partner.​​​​​

​​​Questions? Please c​ontact training@aba.com​ for more information.

 

 Registration & Pricing

 

Individual Purchase
ABA Member • $​599
Non-Member • $829

Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​​

Purchase Marketing in a Digital World for access to all of the courses at a discounted rate.

 

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