Find Your Audience

Learn about the variety of ways to reach customers and prospects, and how to combine digital ad options for maximum effect.

Modules are:

  • Search Ads: Get Found
  • Display Ads: Make an Impression
  • Video: Capture Attention
  • Apps: Engage Audiences
  • Text Campaigns: Think Mobile

What You'll Learn

  • Describe key attributes, benefits, and metrics associated with: search ads, display ads, and video campaigns
  • Explain how apps and in-app advertising attract and engage target audiences
  • Identify ways to use text-message campaigns successfully


For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources

Course Credits

ABA Professional Certifications: 1.5 CFMP

ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.

Read More

Take a look at how other banks are using social media:

This course is powered by Mindset Digital, ABA's exclusive digital media e-learning partner.

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Questions? Please contact for more information.




Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​​


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