Find Your Audience

Learn about the variety of ways to reach customers and prospects, and how to combine digital ad options for maximum effect.

Modules:

  • Search Ads: Get Found
  • Display Ads: Make an Impression
  • Video: Capture Attention
  • Apps: Engage Audiences
  • Text Campaigns: Think Mobile

What You'll Learn

  • Describe key attributes, benefits, and metrics associated with: search ads, display ads, and video campaigns
  • Explain how apps and in-app advertising attract and engage target audiences
  • Identify ways to use text-message campaigns successfully

Audience

For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources

Course Credits

ICB Certifications: 1.5 CFMP

Read More

Take a look at how other banks are using social media:


This course is powered by Mindset Digital, ABA's exclusive digital media e-learning partner.

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Questions? Please contact training@aba.com for more information.

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 Registration & Pricing

 

Individual Purchase
ABA Member • $129
Non-Member • $179

Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​​

 

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