Marketing in a Digital World: Digital Campaigns

Marketing in a Digital World: Digital Campaigns is a three-course series that shows you what digital advertising is and why it's an important component of your bank's marketing strategy. You'll uncover the role of search engine optimization (SEO) in getting seen by customers, and see why marketing on mobile devices deserves special considerations.


Bonus Material includes an introduction to digital marketing approaches and examples of digital marketing in action.


For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources

Course Credits

ABA Professional Certifications: 4.5 CFMP

ABA Certificates: This series applies to the Foundational Certificate in Bank Marketing.

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Take a look at how other banks are using social media:

These courses are powered by Mindset Digital, ABA's exclusive digital media e-learning partner.

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Questions? Please contact for more information.




Series pricing offers access to all of the courses at a discounted rate.

​Purchase for a Team
To license this course to your bank for mu​ltiple learners, please contact ABA Training.​​


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