Build Your Campaign

The majority of consumers go online before making a purchasing decision, and some only use their phone to buy everything from groceries to financial services. Learn how to reach the digital consumer by understanding what works and what doesn't in digital campaigns.

Modules are:

  • Campaign Goals: Craft Your Objective
  • Campaign Types: Explore Options
  • Targeting: Find Your Customers

What You'll Learn

  • Connect common marketing goals with digital marketing strategies
  • Describe common digital marketing campaign approaches
  • Select from a variety of targeting options to reach intended audiences


For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources.

Course Credits

ABA Professional Certifications: 1.0 CFMP

ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.

Read More

Take a look at how other banks are using social media:

This course is powered by Mindset Digital, ABA's exclusive digital media e-learning partner.

​ ​​​​

​​​​​​​Questions? Please c​ontact​ for more information.




Purchase for a Team
To license this course to your bank for multiple learners, please contact ABA Training.​​


 Related Training